I hope you enjoy this article picked up from Chief Marketer…
The Blueprint for Building a Global Brand
Nov 10, 2009 1:52 PM, By Marc de Swaan Arons
Marketing as a discipline has been rocked by many trends and changes in the past few decades. One of the more subtle, yet increasingly powerful, is the shift in how [...]
Archive for November, 2009
The Blueprint for Building a Global Brand
Posted in International Marketing, branding, tagged branding, Advertising, International Marketing on November 10, 2009 | Leave a Comment »
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About the Author
Josiahs Livingston is the founder of
J. Livingston Marketing Group, a brand development and design firm based in Los Angeles, California.
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