Only Two in Three Bowl Brands Ran Integrated Online Campaigns

I think you will enjoy this article written by Brian Quinton for PROMO Xtra:
 
Sunday night’s Super Bowl XLIII may have been one nail-biting ordeal of a football game, but it produced few real surprises in terms of the advertisers who did the best job of leveraging their expensive broadcast spots with additional online content or marketing.
 
According [...]

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